Tokyo
‘Puma House Tokyo’ press room and event space by nendo.
The interior design by nendo for the new Puma House Tokyo reminds me of this scene from the movie Inception in which Arthur gives Ariadne a practical demonstration of the Penrose steps paradox. Similarly, the labyrinthine stairs in Puma’s new event space/press room in Aoyama have no real destination, but act as display shelves for a myriad of shoes. The stairs assist in bringing movement into the interior whilst representing a means by which people exercise everyday, emphasising the connection that the sportswear brand has with sports and physical activity.
