Michi Land

Burberry trench AUD$500 from I Love Vintage

Someone explained to me the other day that there is a whole marketing theory based on how much of a discount is enough to get someone to bother going out of the way for. Except it had a way more succinct name than that. Like ‘the point when you give a shit’ or something similar. So is $500 cheap enough for a Burberry coat? I think yes, yes it is.

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